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Cohérence & Impact: An Identity That Inspires Confidence

  • Writer: Suburbaine
    Suburbaine
  • Oct 21
  • 2 min read
Modern conference room with large windows letting in natural light. Metal pendant lights hang above a long table surrounded by black chairs, creating a calm and professional atmosphere.

Mandate: Full visual identity creation and website development


Timeline: 6 months


A Clear and Human Brand Image


Cohérence & Impact supports organizations in their development by fostering coherence in human practices and strengthening collective impact. Choosing Cohérence & Impact means choosing a tailored approach designed to equip leadership and HR teams for greater effectiveness.


Our mission was to create a visual identity that embodies their approach — structured, inspiring, and grounded in reality.


Our Approach


1. Understanding the Essence


We began the project with an in-depth exploration of the company’s mission. The goal was to understand how to visually translate their philosophy of balance between rigor and compassion.This process laid the foundation for a clear, flexible, and consistent visual language aligned with their professional positioning.


Yellow and green circles with two horizontal blue and brown rounded rectangles on a white background. Minimalist geometric design.

2. Designing the Visual Identity


  • Creation of the main logo and C&I monogram, symbolizing collaboration and interconnection

  • Development of a system of colored capsules, designed to support the brand’s visual communication across presentations and digital materials

  • Design of a rich and versatile color palette, combining soothing tones (Sage, Dusty Pink, Pale Green) with dynamic accents (Golden Ochre, Royal Blue)

  • Definition of a modern, minimalist, and accessible style for all platforms


These visual choices create a perception that is both professional and warm, building a coherent universe that enhances readability and amplifies the brand’s impact.


Stylized Coherence Impact logo with bold "C & i" text. Warm colors: gold, teal, peach circles and rectangles. White background, rounded black border.

3. A Complete and Dynamic Website


The Cohérence & Impact website was designed as a true reference tool for leaders and HR professionals.Comprehensive, fluid, and engaging, it offers an intuitive user experience and provides valuable resources on organizational development.


The site’s structure was designed to reflect the company’s clarity and guidance-oriented approach: from mission to services, each section leads visitors naturally toward action, with clear and accessible consultation options.


Link to C&I's website


Modern office with desks, chairs, and a bike. Colored ovals display values: Collaboration, Éthique, Cohérence, Ambition, Adaptabilité.

Results

A strong, consistent visual identity that perfectly expresses the brand’s promise: more coherence for greater impact.


We are proud to have supported Cohérence & Impact in building an image that matches their expertise and vision, and to have provided them with the tools to make their mission shine with clarity and confidence.


Interested in working with us?



 
 
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